Festo is a leading international supplier of automation technology employing more than 15,000 people worldwide. With its innovations and problem-solving expertise in the field of pneumatic and electrical automation, the company worked with immediate future to define its B2B social media strategy.
An in-depth social audit identified valuable customer insight and business intelligence from conversations about Festo and the wider engineering community.
- A proven process delivered…
- A clear view of audience key topics, behaviours and locations
- A road map of potential opportunities
- The rational for relevant activation strategies to be considered
This detailed research was quickly followed by a collaborative planning workshop to devise a community strategy to engage customers and partners.