Audiences are at the heart of social, but only 13% of B2B brands are putting their buyer personas first, and just 3 in 10 are tailoring their content!’ – this was just one of the juicy findings from the B2B marketing research that our CEO Katy Howell recently undertook in partnership with Onalytica.
Not only did we find that many B2B brands weren’t putting their buyer personas first, but we also found some very eye-opening industry insights…
Check out this podcast taken from Katy’s live ‘The State Of B2B Social Media Marketing’ to discover more.
If you’re after more know-how to break the social boring, subscribe now.