Whilst the Twitter chaos is taking up all the headlines, the big question for businesses is whether they should dump Twitter, or hang in there. There is much to debate, such as …..
🙀 Does Musk’s behaviour and the increase in hate speech and trolls cause a risk to your brand integrity? How should you tackle brand safety? At the very least you should be monitoring brand mentions
😲 Should you leave altogether or just silence active posting or advertising? Do you have a plan for your exit, or do you risk abandoning customers? For many brands leaving is not an easy option if customers still use Twitter to communicate – especially around customer service
What are the alternatives? Where are your audiences going? Are they going? And will The World Cup bring them back?
Listen to this podcast and find out!
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