post-office_social_Strategy
immediate future developed a 2 year social media roadmap to help the Post Office become more relevant, accessible and transparent to customers.

Taking social insights one step further to ensure ‘business’ relevance with projections and metrics that meet boardroom standards:

  • Identifying optimal community size and growth milestones that deliver results
  • Detailing internal cross functional teams and capabilities to ensure smooth workflow and management of brand reputation
  • Defining investment and vulnerability priorities
  • Establishing ROI potential, evaluation requirements and benchmarking targets
  • Creating governance, policy and procedures
  • Developing timeline, roadmap and milestone KPIs
  • All recommendations underpinned by accurate data and analysis of social media, ecommerce and survey information