Black cats – are they seen as unlucky? Are they boring? Are they just not Instagram-able enough?!
Cats Protection finds that black, or black and white cats take 13% longer on average to rehome, compared to cats of other colours. For the month of October every year, Black Cat Day is extended into four weeks – and in 2018, Immediate Future was tasked with helping them stand out on social media.
Filming high-quality footage, producing thumb-stopping creative, evergreen video content and multiple ways for the audience to get involved, we spiced things up with “50 Shades of Black Cat”, resulting in a 40% increase in mentions year-on-year.
Overall, our campaign content reached 1,900,899 (1.9M) people and received 59,521 engagements across both Facebook and Twitter, with an overall engagement rate of 3.13%.
