immediate future | Putting black cats in the spotlight

Putting black cats in the spotlight

You are here:

Home
Case Study
Putting black cats in the spotlight

Black cats – are they seen as unlucky? Are they boring? Are they just not Instagram-able enough?!

Cats Protection finds that black, or black and white cats take 13% longer on average to rehome, compared to cats of other colours. For the month of October every year, Black Cat Day is extended into four weeks – and in 2018, Immediate Future was tasked with helping them stand out on social media.

Filming high-quality footage, producing thumb-stopping creative, evergreen video content and multiple ways for the audience to get involved, we spiced things up with “50 Shades of Black Cat”, resulting in a 40% increase in mentions year-on-year.

Overall, our campaign content reached 1,900,899 (1.9M) people and received 59,521 engagements across both Facebook and Twitter, with an overall engagement rate of 3.13%.

“50 Shades of Black Cat was a fun new angle on our annual Black Cat Day campaign. It resonated really well with our audience, generating lots of engagement. The campaign performed brilliantly and we’re happy we managed to help so many new people see black cats in a new light!” – Gemma Croker, Digital Engagement Management, Cats Protection

Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation

Adam Woolf
Marketing director, Indesit Company
IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity. I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.

Ruth Coates
Cross Channel Marketing Staples Europe
I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.

Katherine Hill
Head of Communications, bmibaby
immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business. This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.

Mandy Ward
Head of Digital Marketing, JD Williams Group
At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.

Chris Bishop
Online Marketing Manager, Hotel Chocolat
2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.

Neil Barnes
Media Relations Manager Benenden Health Care