Insurance social chatter is very angry and all about the LOLs
Car insurance conversations on social are angry. Very angry. Yet, the most shared posts are, in fact, the ones that make customers laugh.
Weird huh? You’ll find more interesting social insights to guide your activity in this latest report. Even if you’re not in the insurance industry, there are hints and tips that apply to all social media activity.
Download this resource and you’ll discover that:
- The biggest shares on social are not always what you expect. Find out when car insurance conversations are all about the memes and jokes
- Over a third of consumers find completing quotations confusing – see what else stalls the purchase
- Renewal letters drive social conversations about ‘comparisons’. Over half of those planning to buy, do extensive price and policy research. The report explains what else impacts the buying journey