Festive food & drink trends: mastering social media marketing in Q5

Festive food & drink trends: mastering social media marketing in Q5

Discover how to navigate the unique post-festive Q5 period with our comprehensive report. Packed with current data, innovative strategies, and actionable insights, this report is a must-read for CMOs and marketers in the food and drink sector looking to turn Q5’s challenges into substantial growth opportunities

Key Highlights:

  1. Data-Driven Strategies:
    • Discover Instagram’s 25% higher click-through rates in Q5.
    • Understand the impact of a 65% increase in purchase likelihood during Q5 campaigns.
  2. Creative Campaign Insights:
    • Learn how to engage a post-festive audience with TikTok‚Äôs 20% higher video watch rate.
    • Explore case studies of creative content leading to high engagement.
  3. Consumer Behavior Trends:
    • Gain insight into the 14% YoY rise in gluten-free and plant-based options.
    • Tap into the 67% of consumers prioritising sustainability and ethics.
  4. Practical Marketing Tactics:
    • Utilise user-generated content to enhance engagement.
    • Extend festive campaigns into Q5, capitalizing on lower ad costs and sustained interest.

Why Read This Report? “This report is not just about insights; it’s a toolkit for CMOs and marketers in the food and drink industry. With the cost of living crisis and evolving consumer preferences, Q5 presents unique challenges. Our report provides the strategies and insights you need to turn these challenges into opportunities for growth and engagement.