Built for financial services marketers who want to be found, trusted, and remembered

What’s inside

This framework is essential for anyone creating content to drive leads or demand. It’s your tactical checklist for how to show up where buyers are looking, on social platforms and inside AI tools like ChatGPT.

It’s built for the regulated world of financial services, packed with:

• Practical tips you can action today
• Clear Search examples (alt text, file names, overlays, captions…)
• A platform-by-platform breakdown: LinkedIn, TikTok, YouTube, Threads, and more
• A pre-posting checklist to help you avoid invisibility
• Guidance on how to create assets that AI can read, and humans can trust

Why download it

Because social is search now and your content is either working for you or quietly disappearing.

AI and social platforms are already deciding what gets surfaced, summarised, and shared. If your content isn’t structured right, from file name to format to tone, you won’t show up in the shortlist.

This framework shows you how to fix that, without needing a rebrand or a full strategy rewrite.

Perfect for

• FS marketing, comms, and social teams
• Anyone writing or publishing content in a regulated space
• Brands that want to improve visibility and performance without shouting
• Teams looking for a smarter way to structure digital assets

Oh and if you missed the webinar on this very topic, you can rewatch on LinkedIn

It’s free. It’s smart. It’s your new content hygiene checklist.