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Three reasons businesses fail to manage a social media crisis

Three reasons businesses fail to manage a social media crisis

Threee things we can learn from the world’s leading social businesses about how to avoid a social media crisis.
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B2B social media case studies

B2B social media case studies

There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies…
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What’s in store for the Huffington Post Media Group?

What’s in store for the Huffington Post Media Group?

Way back in 2005 Arianna Huffington set up a small left wing blog on a ‘shoestring’ budget while AOL was part of the world’s fourth largest corporation, AOL Time Warner. Arianna’s blog quickly became on online sensation with a high ranking and growing unique visitors. While things…
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Social media agency talking retail!

Social media agency talking retail!

You may have noticed that we’ve been had a very retail focused week here!  As a leading social media agency we’re particularly interested in how social is changing the way we shop. Given this focus, here’s…
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Tumblr’ing into the top spot?

Tumblr’ing into the top spot?

With Facebook having just announced it recently hit the half billion user mark and with Twitter declaring this week that it received its 20 billionth tweet, it’s hard to comprehend that there may be another phenomenon biting at the heels…
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In search of the value of a story

In search of the value of a story

Ask any PR or advertising professional about the value of having a story to bring a campaign to life and it’s recommended that you be seated comfortably, ready to listen, with a very sympathetic look on your face. Whereas authors and journalists have the pleasure of…
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Social Media Lens uncovers the truth about social media

Social Media Lens uncovers the truth about social media

Taking a look at the evolution of social media as a communications tool over the past year, it is clear that one thing in particular has changed, businesses now take it seriously and include in their communications strategy. Brands now automatically lose their shine with customers if they do not…
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Everybody wants to rule the world

Everybody wants to rule the world

 Once every four years the whole country goes a bit crazy for a few months. Flags get attached to cars, people with little or no interest in football suddenly get wrapped up in pub debates about who exactly should be England’s third-choice goalkeeper, and businesses the length and breadth of…
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What’s the hottest trend in fashion this season? Social media of course!

What’s the hottest trend in fashion this season? Social media of course!

It’s taken a while but the fashion industry has finally woken up to the wonders of the World Wide Web! Online stores such as ASOS are booming, fashion designers are tweeting like there’s no tomorrow and the majority of high-street retailers now have some form of blog…
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Google’s algorithms – secret recipe or evil formula?

Google’s algorithms – secret recipe or evil formula?

Rumours, insinuations and accusations have been bubbling around for a while now, but today’s announcement that the European Commission has launched a preliminary anti-monopoly probe into Google’s affairs is the first concrete action to…
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Social networks in the UK – Twitter climbing, Facebook leading but stagnant

Social networks in the UK – Twitter climbing, Facebook leading but stagnant

Just for fun I thought I’d use Google Trends to compare the leading social networks in terms of how much traffic they’re getting from UK web users. This first chart shows that Bebo and MySpace both declined at a fairly similar rate over the past 12 months, while Twitter has…
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Understanding the difference between online PR and SEO

Understanding the difference between online PR and SEO

There seems to be a lot of confusion about the purpose of online PR these days. Too many people think that the sole job of online PR is improve the client’s search engine optimisation and help drive traffic to their website. Granted, SEO and online PR do go hand in…
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Online PR, a powerful marketing channel – I think not

Online PR, a powerful marketing channel – I think not

 I am speaking this week at the IAB’s seminar, demystifying online PR. It is interesting that in their blurb on the seminar they say… Demystifying [tag]Online PR[/tag] – Online PR has changed the roles of creative and PR agencies in a client’s communication strategies.
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