Understanding the Social Tech C-suite

This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase.

We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into the detail to help brands understand what makes this audience unique, where they should spend their hard-earned marketing budgets and how to trigger interest that in-turn becomes the lead.

Request a copy now at https://po.st/dVLQP9

 

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
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Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
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The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.
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