Can Youtube exist without its UGC base? Surely not in the form we know today, but this might not just be hypothetical speculation. YouTube users are currently leaving the platform at an alarming rate, in favour of the Google video colossus. It seems to be a mix of “burnout” syndrome, plus the possibility of utilising…
Read More
Letting your friends know where you are to have an impromptu meet-up is a nice idea and something that a number of social networks have tried, with varying success. Facebook views Snapchat’s implementation of the feature as one of the better examples of how it should be done. Given that Facebook’s own attempt to get…
Read More
A recent Facebook study using eye-tracking and device-tracking has found that TV viewers are also looking at their smartphones 31% of the time, most often at a social app. More than half of participants’ mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger. There are several reasons for multi-screening, sometimes it’s ad-fatigue during a…
Read More
It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A spokesman for WhatsApp said that ads would…
Read More
Have you considered making Facebook Groups part of your Facebook marketing strategy? Recent research from Facebook has shown that Groups are seeing more engagement than pages. Groups allow you to start conversations in a way that feels more private, and everyone that joins the Group is likely to have similar interests. It does take…
Read More
It’s easy to think that strategy is a siloed task best undertaken by a planning team, but that’s far from the case. The best strategies are delivered by a multi-disciplined team with differing levels of experience. And never more so than when it comes to social media – there are so many moving parts. Here…
Read More
I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make their way into industry.…
Read More
Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format include Deliveroo, Pure Gym, TransferWise and KFC.…
Read More
Once upon a time, Kevin and Mike loved playing with pictures. They created the Instagram app in 2010 to share their passion for photography and image composition, in particular the famous square format. The app, though, grew much bigger and more powerful than the two dads ever expected! It became one of the biggest social…
Read More