As this World Cup gets underway, it’s worth reflecting on how changes in social media engagement are coinciding with the major shifts currently taking place in sports consumption. These converging trends are positioning social at the centre of sports entertainment, not just as a way of connecting with fans away from the screen, but also…
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Light. Camera. Action. And there you are in front of the camera, nervous as hell and trying to remember what you planned to say. Your throat works madly. You fluff your lines. Gah! Being in the limelight is not for everyone. Yet, when it comes to social video it can be everything to have your…
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Content creators on Facebook are in for a treat with a few new updates! The platform itself has released a detailed description of all the newbie tools and updates to current features. But don’t worry, we’re rounding things up and making it simpler. Connect Facebook wants fans to connect with brands that are suited to…
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Our very own Katy Howell has been out and about, chatting to all sorts of organisations from B2B to consumer. What about? Social media of course – their methods and their challenges. In this week’s Serious Social, we get chatty about where to start when it comes to structuring your social media – especially for large brands who need to coordinate across…
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After years of turmoil in the broadcast media industry, we could be seeing a wave of change that will disrupt the social media landscape. After a growing buzz, Instagram finally launched IGTV less than a week ago. It’s still early I know, but it might already be time to think what this update may imply…
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Every week it seems that Facebook releases an update to its ad platform, so when one of its competitors releases something truly interesting, I immediately sit up and take notice. via GIPHY This week at Cannes, YouTube announced a new set of tools, collectively referred to as creative suite, designed to…
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Remember a few weeks ago when we said Instagram is after world domination? Well, we weren’t wrong. Yesterday Instagram CEO, Kevin Systrom, launched IGTV – a new long-form video content app. The announcement of the new app in San Francisco is a bid to lure content producers away from YouTube and eventually allow Facebook…
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We’re all aware of the potential video has for brands and marketers on social media. Audiences are consuming more and more short-form video content and there’s no doubt that it’s here to stay. However, the greater challenge is capturing the consumer’s attention for long enough so that they commit to watching the video in full,…
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Having made the strategic decision to show less news on Newsfeeds, earlier this year, we all witnessed Facebook decide to take steps that would ensure it became a space where meaningful conversations take place, between friends and family members. This move impacted publishers and over time referrals from Facebook fell 15%, to approximately 50,000 publishers…
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