In this week’s Serious Social, we’re bringing you a roundup of Twitter’s Q1 results, released on the 25th of April. It was a successful quarter for Twitter and results were better than expected. They were pleased with their revenue growth acceleration, profitability and audience growth, but what contributed to these positive results, and what does…
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Last week Snapchat released its Spectacles 2, and while Snap was frantically trying to tell the world that these glasses were definitely improved and not a joke, Instagram had been testing new features that could seriously ruin Snapchat. With a whole array of features being tested it won’t be long until we could be seeing…
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Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw a shift from video-viewing on desktop to mobile.…
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Did you know that the first social media site was called “Six Degrees” and was founded in 1997? Many believe that it’s Facebook that has largely reshaped the way we connect and stay in touch with each other; however, this type of networking can be traced back as far as the 1800s. We currently spend…
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Snap has just released a second generation of its Spectacles. Yes, you read that right. Spectacles, the “wearable” camera in the form of sunglasses, were what most of us thought would be the first and last attempt Snap had at creating a hardware product. With only 150,000 pairs sold and around $40milion lost in unsold…
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This week Instagram have announced two new updates that will streamline the functionality of the platform, both for personal and business use. The first is a multiple photo upload feature, meaning you can add up to ten photos or videos to your Story at one time. You can edit each individual photo, enhancing with…
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In this week’s Serious Social, we’re chatting about the new Facebook Premieres feature! It’s Facebook’s solution to keeping pre-recorded live videos within the platform, and will make it easier for publishers to post videos without the expensive external software! It’s a solution that will certainly encourage more video content, especially live video content, on the…
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Facebook reveals an increased use of pre-roll ads and more… We’ve all heard of Watch – Facebook’s platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes — live and recorded — that followed a storyline or theme. With promising results, Facebook are now keen…
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Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it entail? Well, advertisers can add a button to…
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