SOCIAL SNAPSHOT — 17.07.2024

July 17, 2024
Social Snapshot Amber

What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started!

LinkedIn Accelerates AI-Powered Campaigns

LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to generate optimised campaigns in minutes. Advertisers can refine details and get AI-driven performance tips. Tests show a 15% efficiency boost and 52% lower cost per action. Initially available in English, this tool aims to streamline B2B marketing. Learn more here.

TikTok Partners with Eventbrite

TikTok and Eventbrite have partnered to let users promote events directly in TikTok videos. Users can add Eventbrite links to their posts, enabling viewers to book events easily. This integration, showing the most relevant events based on location, aims to boost in-person event promotion, especially for smaller and local events. Find out more here.

WhatsApp Adds Favourites

WhatsApp’s new “Favourites” tab lets users quickly access important contacts and groups. Available now and rolling out to all users soon, this feature allows easy management of top contacts in both chats and calls.

Snapchat Teams Up with VideoAmp

Snapchat has partnered with VideoAmp to improve ad planning and measurement for advertisers. VideoAmp will integrate Snapchat’s video and AR data, providing deeper insights and better campaign planning. This move aims to enhance Snapchat’s ad offerings and boost revenue in key markets.

X Is Moving to Austin

Elon Musk plans to relocate X’s headquarters from San Francisco to Austin, citing objections to California’s new legislation on school notifications of gender identity changes. The move aligns with Musk’s strategy to reshape X and integrate it closer with Tesla’s operations in Texas.

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

LinkedIn’s recent research into what its audience is looking for shows a cry for more creativity from CMOs – they see marketing for what it really is, and they aren’t overly impressed. While voices on the platform want to network, others want to learn and be entertained.
Read More
The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…
Read More
When it comes to shooting food products for a social media campaign, every detail counts. From creating visually appealing content to aligning with the client’s vision, it’s a balance of artistry and efficiency. Here you will find some tips for planning and executing a successful food product shoot.
Read More