It’s our travel edition! On this week’s Serious Social, we spoke to the CEO of Sagittarius, Paul Stephen, about his experience working in digital marketing for travel clients. The travel industry is so commoditised, it’s important for brands to stand out on social. To do this, they need content that tells a story around…
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Sure, sure… high street economy is a bit on the low side with big franchises announcing closures of big flagship stores, but not everything is lost. The economy, though, is not sinking worldwide. Markets are just shifting towards the easier (at least for the consumer) e-commerce. The online shopping figures keep on rising steadily and…
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At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being used, which is primarily to assist…
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Remarketing can be a powerful tool to engage and retain your audience, but are you thinking enough about it? Often it’s the best performing campaign line within our social strategies, gaining clicks from users who have already engaged with your brand in some way – whether this is a video view or a visit to…
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Rumour has it, Instagram could be developing a standalone shopping app, aptly named ‘IG Shopping’. First TV, now an online shopping platform, is there anything they’re not branching into?! This would make sense for the platform as Facebook recently confirmed 25 million businesses are using the service. Added to this, 4 out of 5…
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Facebook has decided to rename its Canvas ad format and along with the name change come a few new features. If for some rare and unexplained reason you haven’t heard of Facebook Canvas, here’s a recap: “Facebook Instant Experiences, formally known as Canvas, load instantly, they’re mobile-optimised and designed to capture the complete attention of…
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In digital marketing, we’re utterly brilliant at creating confusing titles and acronyms. Given the volume, you’d be forgiven for thinking industry had employed a Head of Wanky Titles. I only wish our Head honcho had created these abbreviations with the wit and humour of the late great Robin Williams in the movie Good Morning Vietnam.…
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Of course, copywriters and designers need a creative flair. However, when it comes to social media, the art of social creativity is elevated. It becomes a marriage between art and science. With so much audience data from behaviours and interests, to real-time and ‘moments’, there’s an opportunity to create thumb stopping content. It isn’t just…
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Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of them, but, after two years…
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