This week on Serious Social we discussed our philosophy of why you wouldn’t buy a one player football team…so why should your social media team be any different? Despite all the platforms and tools available, you still need a social media team in place to ensure you have the right amount of knowledge, creativity, time…
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Video content is kind of a big deal when it comes to social media marketing, or any marketing come to think of it, but you probably already knew that, didn’t you? So how do you make the most of your killer video on social? Here are a few pointers to get you started…. …
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Mark Zuckerberg once said that Facebook’s main purpose is “bringing the world closer together.” When I moved away from home to go to uni, I eventually gave in and created a Facebook account for one reason – to keep in touch with friends I was no longer around anymore. It connects friends far and wide,…
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After Facebook introduced the WhatsApp Business app in September last year, it’s looking like it’s set to be their next moneymaker. In contrast to the standard app that revolves around conversation between family and friends, the Business app is designed for businesses to interact with their customers by providing real-time updates and support. The latest…
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I want you to think about the last video you published. How many video views did it get? 10s, 100s, 1000s? Now imagine the positive impact on your brand if you could garner hundreds of thousands of views from your prime audience – and, specifically, boardroom decision-makers. There’s a myth within industry that Facebook is…
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Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work.…
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So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos on its website with unappealing black rectangles anymore…
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LinkedIn’s latest feature update allows the sending of recorded audio messages from one member to another. Reducing the friction of communication in an online community like with any new tool, voice messages, can be used well or poorly. By providing its users with an option that is popular on mobile apps, such as WhatsApp and…
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Have you been part of Facebook’s Watch Party testing? If not, you’ll be excited to hear the functionality has finally launched to all Groups around the world. Watch Party allows Group members to watch a video (either recorded or Live) at the same time and interact with each other while they do. In essence, if…
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