Everyone at immediate future has had a terrific year thanks to our bloomin’ amazing clients, agency friends and colleagues. We’ve learned lots along the way, won an award or four and laughed a huge amount (we know how to have fun!). We’ve tweeted, posted and insta’d our way through 2017, but now we are going…
Read More
Staying on top of the latest in the fast-changing marketing industry is a challenge. There isn’t much time to stop and read or watch everything you want to. Podcasts offer a superb alternative to getting your social, digital or marketing fix whilst you carry on doing something else. I listen in the car, on the…
Read More
Snapchat have now made it possible to create your own AR lens. By launching a new desktop app that can be used on both Mac and Windows, Snapchat intend to make it easy to create AR objects and experiences on top of the geo-filters we all love! Snapchat have come a long way since the first…
Read More
We’re all guilty of blindly interacting with engagement bait. Like! Vote! Share! React! To things that… actually aren’t that engaging, but yet we do it. Does this mean that our own content quality control filter is failing? I mean, am I realistically going to win an X Box One for liking, sharing, tagging AND commenting…
Read More
They say money never sleeps and it appears neither do Instagram’s developers. The latest update is jam-packed with holiday spirit, so if you’re not into sending actual Christmas cards (you know, the ones that come in envelopes), Insta’s new creative tools might be just for you. Like recent Instagram updates, the latest is also heavily…
Read More
Spoiler alert: if you’re not using Facebook Live then you should be – even if you’re a B2B brand who DOESN’T believe they work for you! We use them and we’re smashing it for Fujitsu. If it’s not working for you, then you’re not using it correctly, or addressing the right stories. Answering…
Read More
Social platforms have become much more than a place to share words and pictures. You can stay in touch with your Aunt, play Scrabble with her and tag her in hilarious cat videos. Social has long replaced traditional forms of communication like writing, to keep in touch. In many cases, social platforms have replaced text-messaging…
Read More
Terminator? No joke. It’s been used as a lazy, negative cypher for AI for years, but it’s now actually developing at visible speed and catching up to 80’s premonitions. However, according to an article, Google’s DeepMind ‘has simple tests that may prevent AI apocalypse’. Phew. Hold off on sending a cyborg back to run for…
Read More
It seems like Facebook wants to take over the internet, and every week there seems to be a development that brings it one step closer. This week the giant’s giving Snapchat a break and is focusing on video once again. Since the launch of its TV proposition (a damp squib so far?), we’ve been keeping…
Read More