The all-consuming Leviathan which is Facebook has seen an opportunity for continued growth. You may have already seen the out of home advertising, where Facebook shows its alignment with micro businesses, your local barber, a small florist and the like. Now, to complement that messaging, Facebook has announced that they are expanding the ability to…
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With the launch of Facebook Spaces last year, Facebook aimed to democratise the world of social VR, and in October announced functionality that brought immersive 360 images (not just videos!) to the Facebook newsfeed. Until now however, posts have been limited to those created in Oculus Medium, and you have to agree with us –…
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For years YouTube was the go-to platform for video content and only had a relatively small live-streaming offering. When it came to live videos, we saw a number of platforms enter the arena; Periscope and Meerkat to name but a few. And more recently we’ve seen Facebook’s video proposition go from strength to strength with…
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As frustrated as you may be about the changes in the app’s layout, Snapchat have announced that it is here to stay. Despite all the negativity, the redesign is claimed to have come from user feedback. For the business, the change is already giving the Discover section a push. The company has reported a…
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It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space; i.e. Facebook, Twitter and Instagram. It is only now that…
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For the past year, CJ, MD at immediate future, had been commenting on Snapchat earnings calls on BBC News (broadcast), national and trade press: saying that Snapchat is on a path to failure. As losses continue to pile up, and a spotlight is placed on recent changes at the Snap Inc owned platform, there is…
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Brits, listen up! Snapchat has a new feature, which will allow UK users to create their very own personalised Lenses directly from the app for the first time. Always wanted to give it a go? Now you can! According to Snap, over 70 million people use the popular face and voice-changing tool every single day. That’s…
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Nike’s Jordan brand teamed up with Snapchat to pre-release the Air Jordan III “Tinker” trainers after this week’s NBA All-Star game. After the game, people who attended the Jumpman All-Star after-party in LA were able to scan an exclusive Snap code and buy the trainers directly through Snapchat. Although Shopify were responsible for the checkout…
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It’s a question I’m regularly asked. I’m fortunate enough to be a BBC News room regular, commentating on Earning Calls for each Social Media channel. Irrespective of the prime brand being discussed, the topic of Facebook’s ability to sustain incremental profits always arises. Today, Facebook isn’t just the powerhouse of Social Media, but also one…
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