Capturing amazing vibes with Vintage Cameras and lo-fi content

What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour!  Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating content from digital cameras seems like a natural next step in our Y2k obsession. Even Ayo Edebiri’s 8.1-megapixel Sony Cyber-shot had a moment when The Bear actress had her seat-mate Carson Daly hold it for her while she went onstage to accept her Emmy award. 

Low-res vibes, high-quality fun

Influencers such as Lauren Wolfe are moving away from polished imagery and going for more authentic and lo-fi content. In a TikTok video from March 2023, Laura shows us the poorly lit photos she took at sunset on a beach taken by her iPhone vs the gorgeous images she took on a Canon Powershot G7 X. 

How can brands embrace this?

In lieu of perfect polished content, some brands are also embracing the lo-fi trend to stay on-trend and build authenticity by creating content that’s beautiful, yet still relatable and approachable. Chavroux is great example of how the lo-fi trend can elevate a brand’s audience sentiment, presenting a more down-to-earth and genuine content, without compromising on overall quality or image.

Why should brands care?

Embracing social trends is a strategic move that holds significant value for brands in today’s market. By incorporating fresh creative direction into their branding, companies provide a sense of appeal and relatability, and establish a genuine connection with its consumers. Boots provides a brilliant example with a feed full of lo-fi video and images to help the audience feel closer to the brand.

As today’s consumers seek authenticity as opposed to clear-cut paid influencer promotions, adopting more creative techniques in marketing becomes a strategic way for brands to stand out, tell a compelling story, and create a lasting impression on their target market.

In the realm of pop culture, keeping up with the latest trends is a must for brands, especially those targeting a younger demographic. This not only showcases a brand’s adaptability, but positions them as culturally relevant and in-touch with the evolving taste of its target market.

What next?

We know trends are ever-evolving, but could we see more marketing campaigns incorporating lo-fi content? As brands are continue to embrace pop culture trends with innovative twists, we’re excited to see what’s next.

Latest Posts

Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…
Read More
Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More
AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…
Read More