Facebook’s design change: thumbs up or thumbs down?

November 11, 2013

In recent months we have found that social networks are becoming more and more competitive. They all have one eye on Google+ and they are all making regular updates or changes daily. Out of the big four social media platforms (Facebook, Twitter, Google+ and LinkedIn) Facebook believes that if the platform is simple then people are more likely to use it. Facebook does not only focus on making things simpler, of course not, but I have found that their core strength is that it is very user friendly. The developers, designers and strategies work together to solve user issues and this is exactly what they have done with a new design of the Facebook “Like” button.

In with the new…

Out with the old…

The thumbs up logo is fun, iconic and something that the world and Facebook users relate to. And Facebook’s “share” button will also be in the the same design. Time will tell if the design change will “help people share more great content across the web” but lets hope they are not substituting practicality for plain old fun.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…