5 Inventive ways B2B brands use Vine

November 19, 2013

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and some do it really well.  It requires putting some thought to it, creative brainstorming and professional delivery.

B2B brands that succeed with their Vine marketing, foster engagement, raise awareness and extend their marketing reach. And they do much more than merely publish cute pictures of animals (tempting though it is!):

1. Showcase your office culture
Vine provides a great opportunity for B2B brands to provide an insight to their day-to-day work through showcasing the office culture. See how Vine themselves have done it brilliantly:

2. Provide highlights from events

Events provide brilliant excuses to tweet more, increase engagement and significantly boost the reach of B2B campaigns. Vine can play a supportive role in this process, allowing companies to show a couple of interesting insights from events. See how Adobe did it:

3. Celebrate industry-specific occasions

Depending on your industry, specifics of your products and the peculiarities of your target audience, Vine can be a useful tool to draw attention to interesting holidays or special occasions. General Electric used the infinity of Pi (celebrating the Pi Day) and Vine’s infinite loop to do exactly this:

4. Launch new products

Is your product tangible? Even if not, can you somehow visualise it? You can show it on Vine. See how HP did it really well:

5. Yes… animals.

MailChimp can get away with showing cute animals on their Vines. Go on then!

Thanks for inspiration and good tips to the following articles:

Have you come across other interesting B2B Vine case studies? Share in comments below!

Latest Posts

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…
Read More
D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More