Last Hurrah To End 2013: Boost Your Facebook Likes

December 10, 2013

As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth. Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers.

With this in mind, I thought I’d share this infographic by Wishpond which I stumbled across today – The Ultimate Guide To Increase Your Facebook Likes. Growth tactics cited include contests, like-gated coupons, like-gated ebooks and use of like buttons across digital platforms; all coupled with Facebook paid media activity.

Driving Facebook page growth is important, and can be very valuable when you successfully build an engaged community. However, we must remember that for that growth to be valuable, you need to be focusing on acquisition of your target audiences and customers. Growth for the sake of growth does not drive results.

Enjoy the infographic.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…