Tumblr’s Cabana App introduces a new way to share video

Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos together, in real time!

The new Tumblr app caters for the frequent Tumblr bloggers including teens and young adults. If it’s a success then it could expand to include videos from other social media sources in the future.

Picture3

Tumblr and Cabana blur the lines between sharing content with strangers to watching video content with a group of real-life friends. With live-streaming rapidly becoming the new trend, video services such as Twitter’s Periscope and Facebook Live have become prime examples to show that co-viewing is the future! The question remains, who will win the race?

Picture1 . Picture2

Here’s how Cabana works

  1. Cabana can have up to six friends in a ‘room’, where they share videos from YouTube and watch together in real-time
  2. You have the option to add friends by username or upload from your phone contacts. Once added, you can create a room to hang out in
  3. The Cabana rooms can be public or private – you can invite friends to locked rooms by tapping ‘Hey!’
  4. Once you’re in a room, you can lock the room, flip the camera, mute your mic, continue inviting friends, search and share videos
  5. Your friends can swap the video currently playing at any time
  6. You can leave the conversations at any time and it will continue. You will be put on ‘Pause’

Watch this space! Cabana could be the answer to Tumblr’s prayers when entering the new era of video viewing and chatting.

Latest Posts

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…
Read More
Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…
Read More
The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More