Digging up insights to fuel creativity – Highlights from the Brandwatch Now You Know Conference

We’re out and about again! This time, our CEO Katy was captivated by insights at the Brandwatch Now You Know conference, learning how digging up data can open up creative opportunity for brands. Katy’s very own roundtable discussion got people from all sorts of brands fired-up, talking about the best ways to share and make insights digestible among teams and the rest of the business. Join us in this week’s #SeriousSocial to find out about the conference theme of ‘No Nonsense Intelligence’, as Katy reveals her highlights about insights.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…
Read More
You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…
Read More
If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.
Read More