Social Snapshot – 20.11.19

The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place!

 

Snapchat looks to stay ahead of its AR competition with $750K for lens creators. https://po.st/DhIc2D

To stay ahead of the game and continue creating innovative AR features, Snapchat has announced that in 2020 the platform will pay Lens creators $750K.

Instagram’s testing a display new layout for IGTV content. https://po.st/vRiMkl

Instagram seems to be testing out a new layout for IGTV to find out the best way to get people to engage with content. However, this time, the layout is looking more like TikTok than Snapchat’s Discover feature.

Facebook has launched another teen focused app, this time to make memes. https://po.st/Dv2ZDv

Facebook has launched a new app, Whale, to stay relevant to the younger generations. The new app will enable users to create their own memes using the tools, effects and templates.

TikTok tests social commerce links in videos. https://po.st/Hahb3s

The app that continues to rise, TikTok, is testing new options that allow users to add links to their bios and also shoppable links to their videos.

LinkedIn brings back option to invite connections to follow a company page. https://po.st/VAPBzN

LinkedIn is re-introducing the option for page admins to invite connections to follow their company page, but this time there’s a limit.

Facebook rolls out new fundraising tools and options ahead of Giving Tuesday. https://po.st/Jn6Uxy

As the holiday season fast approaches, Facebook has rolled out new fundraising features for Stories, gaming live-streams and also looking at incorporating a Donate button for Instagram business profiles.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More