Social Snapshot – 19.02.2020

February 19, 2020

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the latest updates from the industry! Carry on reading for more…

LinkedIn’s highlighting achievements.

LinkedIn is adding a new ‘Featured’ section to profiles, where users can display their latest achievements at the top of their profiles. It’s time to start showing off!

Find out more details here.

Facebook’s testing out algorithm options.

Remember the days when you used to see Facebook posts in order of posting? Well, it seems Facebook is testing out an option for users to switch algorithm options.

Find out more details here.

Snapchat’s getting a makeover.

If you missed our blog the other day, it’s time you caught up! Snapchat is testing out a new redesign to simplify navigation.

Find out more details here.

Facebook’s highlighting tags and #’s.

Another test! Facebook has been found testing a new feature that highlights tags and hashtags in posts, but will this help improve engagements?

Find out more details here.

Are Twitter Stories coming?

Twitter has acquired Chroma Labs, the Stories template inventors who brought up Boomerang. But does this mean Stories are coming to Twitter?

Find out more details here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More