Social Snapshot – 20.01.2021

January 20, 2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to speed with our Social Snapshot…

TikTok’s adding a Q&A feature

As a way of increasing engagements, TikTok has added a new Q&A feature to creator profiles for fans and creators to interact.

Find out more here.

LinkedIn’s B2B engagement strategies

LinkedIn has released a new guide ‘5 new B2B customer engagement strategies’ to help B2B marketers make the most of the platform and excel in 2021.

Find out more here.

Pinterest launches Dynamic Creative

Pinterest has launched a new ad process, ‘Dynamic Creative’, which will automatically tailor audiences for advertisers, based off of user activity.

Find out more here.

Instagram’s updating likes, again

Back in 2019, Instagram rolled out hidden likes to a number of users. Now, the platform has been found testing out an option for users to choose whether likes are hidden or not.

Find out more here.

Snapchat adds views to Spotlight

Following in TikTok’s footsteps once again, Snapchat has now added public view counts to its Spotlight feed.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…