Social Snapshot – 10.02.21

February 10, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed

Instagram’s really pushing Reels

A few weeks ago, Instagram released a ‘how to Reels’ guide, but today they’ve gone that step further and announced they will be limiting reach on recycled content from other apps. Yes, they really don’t want you sharing your TikTok’s…

Find out more here.

TikTok 2021 Trends report

TikTok has released a 2021 rising trends report, based off of user behaviours and interests over the past year. The report allows you to discover when topics are expected to rise and how you can tap into them.

Find out more here.

Twitter updates data tracking

Twitter has announced a new update to its data tracking, improving advertising on the platform and helping marketers reach a “full-funnel marketing approach”.

Find out more here.

TikTok’s new licensing agreement

TikTok has announced a new licensing agreement with Universal Music, giving users access to even more music to play within their content.

Find out more here.

Reels may be coming to Facebook

After initial testing being found last year, Facebook is continuing to test the option of sharing Reels to Facebook Watch, with some content creators now being prompted to share when uploading videos.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…