Social Snapshot – 10.03.2021

March 10, 2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…

Twitter’s restricting ad replies

The news we’re welcoming with open arms! After rolling out the option for Twitter users to limit who responds to their organic content, the platform has now extended this feature to its ads.

Find out more here.

Facebook’s sharing Reels

In another attempt to prevent users from crossing over to the world of TikTok, Facebook has launched an official test for users to share their Reels on the platform directly from Instagram.

Find out more here.

Instagram’s testing closed captions

Instagram has been found testing an option for users to add closed captions to their Stories, with a range of different styles too.

Find out more here.

TikTok’s rolling out Q&A to all creators

After initial testing, TikTok has rolled out it’s Q&A feature to all creator accounts on the platform in a bid to drive engagements.

Find out more here.

Pinterest announces new ad tools

At last week’s marketing and advertising summit, Pinterest announced a range of new tools that will provide marketers with more insights into performance and reaching the right audiences.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…