Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media

 

Twitter launches an initial test of ‘Professional Profiles’

Twitter is testing a new profile type called Professional Profiles with tools that will allow businesses to add information about themselves.

Find out more here.

 

Facebook expands its partnership with Spotify

Facebook’s expanding its partnership with Spotify and now users will be able to share and listen to full-length music tracks and podcasts on the platform.

Find out more here.

 

Instagram works on creator shops and ‘branded content marketplace’

Instagram wants to help creators and influencers make money off its platform by working on new tools like creator shops and ‘branded content marketplace’.

Find out more here.

 

But it doesn’t stop there. Instagram is working on new stickers for Stories

Instagram is also working on new stickers for Stories including ‘Link’ stickers. Now placing a link onto your Stories will be possible!

Find out more here.

 

Pinterest and Shopify expand partnership globally

And we have another partnership! Pinterest and Shopify are expanding their partnership to 27 new countries where merchants can easily bring their products online and turn them into shoppable Product Pins.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More