Social Snapshot – 09.06.2021

June 9, 2021

Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:

Pinterest inspires users to show their true colours for Pride Month

Pride Month has just kicked off, and people are turning to Pinterest to celebrate their identities and find their voice within the LGBTQ+ community.

Find out more here.

Instagram introduces affiliate program & new shops features

Instagram has announced some new options for creators, including a new affiliate marketing program, which will make it easier for creators to earn money from product promotions, and new additions to its Stars creator donations process.

Find out more here.

And YouTube expands TikTok rival Shorts to the UK, Canada and Latin America

YouTube has announced that they’re expanding the availability of its TikTok-like ‘Shorts’ video feed, with users in the UK, Canada and Latin America set to be able to access the full suite of Shorts tools.

Find out more here.

Twitter adds ‘Super Follow’ subscription option

Twitter is working on Super Follows application, the requirements will be having at least 10k followers, having posted at least 25 tweets in the past 30 days.

Find out more here.

In the meantime, Facebook publishes new report on future opportunities of AR and VR

Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, and utility.

Find out more here.

And lastly, WhatsApp adds option to speed up voice message playback

WhatsApp has added new variable playback speed control options for audio replies.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…