January 11, 2016
When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and 66% of iGen claiming to complete Xmas shopping before December 1st, I thought that there was some life in the old dog yet.
We all know that these Gen Zers are multi-screening, they embarrass the rest of us with their tech knowledge and their insusceptibility to advertising, and they have their finger on the social pulse and have a new channel to live by before the rest of us have updated the Facebook app on our phones. However, I wanted to quantify some of these for businesses and, moreover marketers, to aid them in breaking through to these savvy post-millennials.
So here goes, 5 things that you may not know and will certainly help you to market better to Generation Z them.