Social Snapshot – 22.12.2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week.

 

Twitter tests new creative tweet options

Twitter is working on a new “Quote Tweet with reaction” option that would enable users to attach the original tweet as a sticker to a captured image or video.

Find out more here.

 

Instagram announces new post previews updates

Instagram has announced new updates when sharing content outside of the platform that will improve post previews when you share public posts to Twitter or when you embed content.

Find out more here.

 

TikTok tests new re-post option

TikTok is now testing a new re-post option that enables users to re-share TikTok clips to their followers, displaying the re-posted clip in their connections.

Find out more here.

 

Twitter publishes 2022 Planning Guide

Twitter has published a new 2022 planning guide to assist brands in their tweet strategy with best Twitter tips and tools.

Find out more here.

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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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