Social Snapshot -02.03.2022

March 2, 2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media:

Pinterest celebrates Women’s History Month by launching a new program

Pinterest marks the Women’s History Month with a new support announcement that will see ten female-owned businesses receive funding, training and more as part of its Pinterest Elevates program.

Find out more here.

Instagram launches captions for feed videos

Instagram has now taken the next step, with the addition of auto-generated captions in Instagram feed videos.

Find out more here.

TikTok is rolling out longer 10-minute video uploads to all users globally

The platform has confirmed that longer video uploads will be available to all users across the globe

Find out more here.

Reddit launches a new Discovery tab

Reddit introduces a new Discovery tab allowing users to connect to more content relevant to their interests. The new tab builds on the current Communities one to provide customised recommendations, based on users’ usage.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…