Social Media Statistics you must know in 2022

March 22, 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades.

We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022.

Facebook Statistics 2022

With over 2.8 billion monthly active users around the world, Facebook dominates the world of social media networks.

Instagram Statistics 2022

The aesthetics and ease of use of the platform make it one of the most engaging social platforms for B2B brands looking to connect with their audience.

Twitter Statistics 2022

The mainstream social media platform where trends begin and people freely carry out discussions and open their hearts out.

LinkedIn Statistics 2022

LinkedIn has become an integral tool for job seekers, recruiters, businesses, and professionals.

TikTok Statistics 2022

The entertaining, creative, and trending content app has continuously been drawing people in, becoming one of the most popular and well-known social networking apps.

Hopefully, these stats can help you spark some new ideas or guide you in creating a strong social media strategy this year.

And if you want to find out more, contact us today!

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…