Pin it!

Don’t we all love a pinned post? It’s the first thing anyone will see when they go to check out your Twitter profile (instead of all the gif responses and silly late night musings.)  It’s the perfect post to let people know what you’re about, where they can contact you or what’s new that current month.  
WELL, it looks like Instagram has finally following the trend and testing out their own version of pinned posts “featured posts.”


Currently users are able to pin stories to their profile, which can be super useful, however it can be a bit cumbersome sorting it out and making it look good.  A pinned post could be a great way to direct people to a post you’re super proud of, or one that has more information, working as a sort of ad space for some users. 

Spotted a few months ago; 

https://twitter.com/alex193a/status/1487234696270557192

How do you feel about pinned posts? Useful or useless? I for one am all for it, it allows us to highlight something specific with minimal effort.

Bring on the pins!!

Latest Posts

It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to read on. Firstly, some stats…
Read More
Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…
Read More
 A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time. Anyone who…
Read More