Social Snapshot – 04.05.2022

May 4, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Snapchat partners with Cameo

Snapchat announces a partnership with celebrity video creation platform Cameo, which will enable advertisers on Snapchat to pay Cameo members to create video ads.

Find out more here.

Facebook tests new stories

The social network has created new stories-like notifications bubbles to boost engagement. This new function alerts you to new posts shared by your connections.

Find out more here.

Pinterest announces new activations for Mental Health Awareness Month

Pinterest expands its in-app mental health support tools, including new events and activations in the light of the Mental Health Awareness Month.

Find out more here.

Instagram is working on full-screen display of posts and reels

Instagram has now launched an initial test of a new, full-screen home feed for both posts and reels.

Find out more here.

Latest Posts

Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.” (Oh the horror of it!)…

LinkedIn has been the safe B2B media choice for years. We’d argue almost too safe, in some cases! Is it time to move on? It is still the platform most B2B marketers reach for when they want to target senior decision-makers, niche job functions, or named accounts. And yes, there…

Instagram has been busy lately with their updates so far in 2026. And not just a little busy the kind where you step away to make a cup of tea and come back to find everything’s shifted slightly. New features, tweaks, tests… it’s a lot to keep…