Social Snapshot – 11.05.2022

May 11, 2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇

Instagram tests NFT (Non-Fungible Token) integration

Instagram is launching an initial test of its new NFT features with selected creators in the US, allowing them to display their NFTs on the main Instagram feed, stories or DMs.

Find out more here.

TikTok replaces ‘Discover’ tab for ‘Friends’ tab

TikTok’s replaced the ‘Discover’ tab for a new ‘Friends’ tab, which highlights posts from mutual followers and allows users to easily find and enjoy content from people they’re connected with.

Find out more here.

LinkedIn adds new tools to improve accessibility

LinkedIn has announced the introduction of some new tools to discover and share insights and expertise and improve accessibility. These include live captions for audio events and custom URL listing on creator profiles.

Facebook’s removing a range of location tracking tools

From 31st of May 2022, Facebook is removing Nearby Friends, Weather Alerts, and location history features from the platform and users are now being alerted to the update in their Facebook notifications stream.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…