Social Snapshot – 15.06.2022

June 15, 2022

Social snapshot- Latest social media news

With so many social media news popping up every day, it can be hard to stay up to date. We’ve got you covered – take a look at the latest happening in the world of social media:

TikTok has added some new tools to help users track and manage the time they spend in the app

TikTok is launching two new practical tools to make it easier for our community to feel in control of their TikTok experience and manage the time they spend in the app

Learn more here

Meta Horizon worlds launch in the UK

Meta expands Horizon world’s access to VR user’s platform in the UK enabling users to create their own virtual spaces, with a range of 3D objects and tools that they can use to build interactive environments.

Learn more here

Instagram adds new in-app prompts to help minimise harmful impacts on younger users

Instagram Adds New Tools and resources for parents and teens in VR and on Instagram to help minimise harmful impacts, concerns around overuse, and the mental health impacts of comparison in the app.

Learn more here

Elon Musk has scheduled a meeting with Twitter employees

Musk is meeting Twitter employees on Thursday giving Twitter staff a chance to ask Musk directly about his plans for the app.

Learn more here

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.