Social Snapshots 22.06.2022

June 22, 2022

Social snapshot- Latest social media news

Have a look at the latest happening in the world of social media through our social snapshot!

Metta adds more creation options in Instagram and Facebook reels

Meta is adding new ways for users to create Reels from your existing videos within Creator Studio.

Find out more here

You can now see which of your followers watched your TikToks!

TikTok launches limited test of new viewer history display and the people you follow will be able to see you have watched their TikToks

Find out more here

Snapchat is launching a new feature that allows users to reply directly to creators’ videos in Spotlight

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed.

Find out more here

LinkedIn launches “Funny” reaction

The ‘Funny’ Reaction on LinkedIn is gradually being rolled out and isn’t available to everyone just yet. But is coming!

Find out more here

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.