BeReal With Me, IG

August 9, 2022

Oh Meta, meta, meta. There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal – an app that sends out a message everyday at a different time to notify you that you only have two mins to capture and share a photo with your friends.  A pretty cool concept that fits in really well with the idea of social assets being more “lo-fi”, as spoken about in one our recent blogs.

How does Meta come into this?  Well, Instagram has been testing out its dual camera function,

which kiiiinda looks a lot like BeReal’s UI;

I suspect that this, along with their latest “Share a Snapshot” feature will soon become Instagrams own version of the “BeReal” app;

We’ve all heard the expression “imitation is the sincerest form of flattery”, however in these cases it feels more like Instagram and Facebook are riding the coattails of originality.

What do you think?

Personally, I’m off to download BeReal 😂👀

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More