BeReal With Me, IG

August 9, 2022

Oh Meta, meta, meta. There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal – an app that sends out a message everyday at a different time to notify you that you only have two mins to capture and share a photo with your friends.  A pretty cool concept that fits in really well with the idea of social assets being more “lo-fi”, as spoken about in one our recent blogs.

How does Meta come into this?  Well, Instagram has been testing out its dual camera function,

which kiiiinda looks a lot like BeReal’s UI;

I suspect that this, along with their latest “Share a Snapshot” feature will soon become Instagrams own version of the “BeReal” app;

We’ve all heard the expression “imitation is the sincerest form of flattery”, however in these cases it feels more like Instagram and Facebook are riding the coattails of originality.

What do you think?

Personally, I’m off to download BeReal 😂👀

Latest Posts

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More
Designing Scroll-Stopping Social Media Visuals That Drive Newsletter Sign-Ups Social media is noisy. On platforms like LinkedIn, Facebook, and Instagram, you’re not just competing with other brands, but you’re up against photos of someone’s wedding, a colleague’s promotion, and endless memes. If your post is asking people to take action,…
Read More