Social snapshot – 21.12.2022

December 21, 2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media:

Facebook adds an option to make reels in the app

Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have their own video content to upload to the app.

Find out more here.

TikTok is looking at explaining why a video is recommended for you

The fastest growing platform is looking to provide more insights into algorithmic decisions on why we’re seeing what we’re seeing in our feed with a new ‘Why Am I Seeing This?’ explainer tool.

Find out more here.

Twitter has switched business profiles to square avatars

Surprises from Twitter just keep coming, now the platform is taking a new turn, with brand profiles becoming square shaped to better highlight them in-stream.

Find out more here.

And lastly from Instagram – new tools tor locked accounts

Instagram has added new tools to help users regain access to their accounts if they find themselves locked out.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…