Social Snapshot – 08.02.23

February 8, 2023

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media👇

It’s finally here – TikTok will soon allow you to edit your captions after a video has been uploaded👏

Yes, that’s right. TikTok is working on the most awaited feature: the edit post button! 🥹 Hurray, TikTok!

And that’s not all – TikTok watermarks won’t be a problem soon

Have you ever wanted to share your TikTok on another channel, but the watermark stopped you from doing it? I mean, it doesn’t look good nor professional with”TikTok” showing up on your Reels. But don’t worry! Soon you will be able to download TikTok videos without watermark 🥳

New TikTok features coming soon 🔥

✨ Edit post button
Fix typos in your caption… No need to delete, re-upload

✨ Save videos without watermark
Perfect for repurposing content across multiple platforms

✨ Auto scroll mode
For when your fingers are busy doing other things?! 😆 pic.twitter.com/s0jrrRi9Xz
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) February 7, 2023

Find out more here.

Instagram’s founders are launching Artifact 🔝

Instagram founders Kevin Systrom and Mike Krieger are launching a new social media app called Artifact (“articles, facts, and artificial intelligence”). This new app will be “a personalized news feed driven by artificial intelligence”

Find out more here.

Now what, Twitter? 🙄

Twitter is now considering charging brands $1,000 per month for the gold checkmark verification. Yes, $1,000 PER MONTH! But that’s not all… if these brands want to verify their own staff, that would be an extra $50 a month for each affiliated account🥲

Find out more here.

Do you want to read more social media news? Check out the previous social snapshots you might have missed here!

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.