Social Snapshot – 29.03.2023

What’s happening in the world of social media? What are the updates you need to know about to keep up with all the platforms’ news? Grab a coffee and keep reading – the newest social media news is here in our weekly social snapshot! 👇

TikTok’s rolling out a new way to refresh your For You Page

TikTok is giving its users the option to start fresh on TikTok. The new feature enables people to refresh their For You feed if they feel their FYP isn’t relevant anymore, by rebooting the algorithmic recommendations. No more “why am I watching this TikTok?” 🙃

Find out more here.

Instagram’s testing full-length Reels replays in Stories

Instagram is testing out the ability to share full-length Reel videos at up to one minute long within Stories. Some Instagram users are already seeing full Reels without having to leave Instagram Stories. Thank you, Instagram!

Find out more.

Twitter will only show verified accounts in users’ ‘For You’ recommendations.

Yeap. Twitter has done it again. Elon Musk has announced that, as of April 15th, only Tweets from Twitter Blue subscribers will be recommended in the ‘For You’ tab. In other words, if you aren’t paying for the blue tick, your content won’t be pushed 🙃

Find out more here.

TikTok CEO Shou Zi Chew appears before Congress

On the 23rd of March, TikTok CEO Shou Zi Chew testified before the US Congress, in a hearing where he was questioned about TikTok’s relationship with China, and how children are protected on the app.

Find out more here.

Latest Posts

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More
Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…
Read More