Social Snapshot – 29.03.2023

What’s happening in the world of social media? What are the updates you need to know about to keep up with all the platforms’ news? Grab a coffee and keep reading – the newest social media news is here in our weekly social snapshot! 👇

TikTok’s rolling out a new way to refresh your For You Page

TikTok is giving its users the option to start fresh on TikTok. The new feature enables people to refresh their For You feed if they feel their FYP isn’t relevant anymore, by rebooting the algorithmic recommendations. No more “why am I watching this TikTok?” 🙃

Find out more here.

Instagram’s testing full-length Reels replays in Stories

Instagram is testing out the ability to share full-length Reel videos at up to one minute long within Stories. Some Instagram users are already seeing full Reels without having to leave Instagram Stories. Thank you, Instagram!

Find out more.

Twitter will only show verified accounts in users’ ‘For You’ recommendations.

Yeap. Twitter has done it again. Elon Musk has announced that, as of April 15th, only Tweets from Twitter Blue subscribers will be recommended in the ‘For You’ tab. In other words, if you aren’t paying for the blue tick, your content won’t be pushed 🙃

Find out more here.

TikTok CEO Shou Zi Chew appears before Congress

On the 23rd of March, TikTok CEO Shou Zi Chew testified before the US Congress, in a hearing where he was questioned about TikTok’s relationship with China, and how children are protected on the app.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More