Social snapshot – 19.04.2023

April 19, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

YouTube introduces new policies on eating disorder content

YouTube is updating its approach to eating disorder-related content to create space for community, recovery and resources, while protecting viewers.

Find out more here.

Twitter brings back keyword targeting for ads

Keyword targeting is now available again in Twitter ads, a new addition that was ‘shockingly’ not available in times past.

Find out more here.

Instagram enables users to display up to 5 links in their profiles

Instagram has launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic.

Find out more here.

And more from Twitter – Blue subscribers can post 10k character tweets

The platform has added another element to its Twitter Blue subscription package, with Blue members now able to write tweets up to 10,000 characters long. They can also utilise text formatting options, like bold and italics, providing more creative opportunities.

Find out more here.

Meta expands its monetisation program to creators

Meta’s been working on Reels ads over the past year, with selected creators able to display Reels overlay promotions like the above, on an invite-only basis. But soon, Meta will open up the option to more users.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…