SOCIAL SNAPSHOT – 26/07/2023

July 26, 2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in:

Goodbye Twitter. Hello X.

Twitter is changing its name to X, and not only that… the blue bird logo has now been replaced by an official new X logo on the website version. And apparently, more changes to their branding are coming!

And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023

Find more here.

Threads adds ‘Following’ feed

Threads is adding a “Following” tab in addition to the main “For you” stream of recommended content. The new “Following” feed allows users to see only posts from people they follow in chronological order.

Find out more here.

TikTok launches Text-Only posts

TikTok will now allow users to share text-based posts with music and stickers, similar to Instagram Stories.

Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.
TikTok

Find out more here.

TikTok launches new Ads Library tool for EU campaigns

Similar to Meta’s Ad Library, TikTok has now launched an ads transparency library, which will allow marketers to use the database to research information about TikTok’s paid ads.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…