Social Snapshot – 30.08.23

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

Instagram tests new comment reply/share options

Instagram is working on the option to share comments from any public feed post or Reel to their Instagram story, a great way to highlight important or relevant comments for users.

Meta officially launches the web version of Threads

Threads is now available on desktops! The new social media platform now allows users to post, view their feed and interact with posts from the desktop.

Find out more here.

X, formerly Twitter, plans to hide headlines from new links

Elon Musk is planning to remove headlines from news articles shared on X for “improved aesthetics”

TikTok launches Search Ads Toggle

TikTok is launching Search Ads Toggle, a new feature on Ads Manager that allows brand ads to appear as part of users’ search results.

Find more here.

Meta launches updated WhatsApp app for Mac

Meta is bringing WhatsApp app for Mac users, where they can now make group calls from the Mac up to eight people on video and up to 32 people on audio.

Find out more here.

If you need advice on your social media strategy, let’s chat!

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and ā€œone more versionā€ forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.
Read More
We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.
Read More
Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
Read More