Social Snapshot – 27.09.23

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in…

Facebook allows users to create multiple profiles

Facebook will now enable users to create multiple personal profiles to explore different experiences on the platform. With the introduction of the “Generate a new profile” feature, you can now craft tailored profiles centred around your specific interests.

Each profile will have a unique Feed with relevant content and you can easily switch in between profiles without having to log in.

Facebook

Find more here.

X, aka Twitter, continues to push paid subscriptions

X is currently developing an upcoming feature that will give individuals the option to restrict the ability to respond to their posts exclusively to “Verified Accounts.”

And that’s not all – Musk wants to charge a fee to all X users

Elon Musk is considering having its users pay a “small monthly payment” to use the social media platform. In a live-streamed conversation with Israeli Prime Minister, Musk said the company was “moving to a small monthly payment” for the use of X.

“It’s the only way I can think of to combat vast armies of bots,”

Elon Musk

Find out more here.

Threads may soon let users edit posts

Threads is reportedly working on an edit post feature that would let users edit their post once within a five-minute window after posting it.

Find out more here.

And the one we’ve all been waiting for… Threads is working on the ability to post GIFs!

Do you want to have a chat about social media? Contact us now!

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More