Social snapshot – 29.11.2023

November 29, 2023

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights:

X announces the return of post deadlines

X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications and social media managers disseminate links within the app. This change notably impacted their approach to content sharing.

Find out more here.

Meta expands content and library API access for streamlining data research

Meta is broadening accessibility to its enhanced Content Library and API tools, empowering researchers to analyse Facebook and Instagram content better.

Find out more here.

YouTube is slowing down content loading to counter ad blockers

YouTube is intensifying its efforts against ad blockers by implementing slower website load times for users detected using ad blockers when accessing the platform.

Find out more here.

And more from Meta – Facebook is removing its ‘Hobbies’ section from user profiles

As of December 13th, Facebook is discontinuing the “Hobbies” section from user profiles to simplify profile display options.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…