Ho-Ho-Hold your calls!

An exciting but hectic year for social media marketers – as ever, let’s be honest, there’s never a dull moment!

What have we learned?

  • When two big movies are released on the same day, you need social media to give you a viewing schedule
  • This year, the big trial to watch on social media involved skiing
  • We all want to be the cockroach on the Met Gala carpet of life – living out our dreams
  • You can become a social media icon with just the London Underground wind rushing through your hair and a phone
  • When it comes to naming social media platforms, billionaires just aren’t that great at it

There’s a neverending list of to-do’s and must-watch’s in social, but we hope we’ve gone some way to help you stay up to date on the daily madness.

This festive season we want you to add another task to the list. Be kind to yourself. Amidst the wonderfully rewarding gestures of giving to all, also give yourself a break. Whatever you’ve endured, are overcoming, or even think you’re about to face. Know you will get through it. Just as you have this year!

As we take a break from the 23rd to the 2nd of January, we hope you will too, and not just so we have beautifully clean inboxes to start 2024!

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
Read More
Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
Read More
Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More