Social snapshot – 17.04.2024

April 17, 2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

DMs on Threads? 🤔

Meta has begun testing DMs on Threads, but by using Instagram’s inbox for Threads DMs, will users feel let down by the lack of a dedicated Threads inbox?

Read more here

YouTube tests ‘Most Relevant’ subs feed & streamlines members-only shorts:

YouTube is testing a new “Most Relevant” display in the Subscriptions tab to help users find the latest content from their favourite channels. Additionally, it’s streamlining the process for creators to publish Members-Only Shorts, offering added incentives for viewers and creators.

Watch the full video here

Is Airchat the next big thing?

Airchat, a voice + text network similar to Twitter but with voice-enabled posts, is receiving attention from tech enthusiasts. Do we think Airchat will make it?

Download the app here

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Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…