Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

DMs on Threads? 🤔

Meta has begun testing DMs on Threads, but by using Instagram’s inbox for Threads DMs, will users feel let down by the lack of a dedicated Threads inbox?

Read more here

YouTube tests ‘Most Relevant’ subs feed & streamlines members-only shorts:

YouTube is testing a new “Most Relevant” display in the Subscriptions tab to help users find the latest content from their favourite channels. Additionally, it’s streamlining the process for creators to publish Members-Only Shorts, offering added incentives for viewers and creators.

Watch the full video here

Is Airchat the next big thing?

Airchat, a voice + text network similar to Twitter but with voice-enabled posts, is receiving attention from tech enthusiasts. Do we think Airchat will make it?

Download the app here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More