Social snapshot – 08.05.2024

May 8, 2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

OpenAI is exploring fresh approaches to boost transparency in AI content

As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has unveiled two new measures aimed at promoting transparency in online content, helping people discern between real and generated visual creations.

Read more here

YouTube Premium members can now test AI-powered “Jump ahead”

With Jump Ahead, viewers can effortlessly navigate to the next most pertinent segment of any video by tapping on the prompt. This AI-powered feature analyzes the most viewed sections of each clip and allows users to skip directly to those points, eliminating the need to manually skim through every chapter.

Discover more here

Threads empowers users to control post quoting

Threads has now introduced the feature allowing users to manage who can quote their posts within the app, offering enhanced control over their in-app interactions.

Find out more here

TikTok initiates legal action against U.S. sell off legislation

TikTok has initiated a legal challenge against the U.S. government, asserting that the newly approved bill, which mandates its sale to a U.S.-based owner, is unconstitutional and unfounded. TikTok claims the bill is designed to effectively ban the app in the nation.

Read more here

Threads is testing cross-posting from Instagram globally

Meta has confirmed that it’s conducting a global test enabling users to cross-post images from Instagram to Threads. This implies that automatic posting of Reels to Threads is not possible.

Find out more details here

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
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Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
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Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
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