February 3, 2025
For brands in social media marketing, keeping up with colour trends is more than just an aesthetic choice, it’s a way to capture attention, build emotional connections, and reinforce brand identity. The Pinterest 2025 colour palette provides a versatile foundation for brands to experiment with different moods, from bold and energetic to calm and organic.
Nature-Inspired & Earthy Tones: Aligning with Wellness & Sustainability
A strong connection to nature is evident in Pinterest’s palette for 2025, featuring deep greens, terracotta, and hearty colours. These tones reflect the ongoing trend of eco-conscious branding and mindful consumerism, making them an excellent choice for brands in wellness, sustainability, and lifestyle niches. But, how to apply this trend in social media marketing:
- Backgrounds and gradients in earthy tones can create a sense of calm and reliability, perfect for wellness and food brands.
- Eco-friendly messaging paired with muted greens and browns reinforces sustainability values.
- Product images on neutral, organic backdrops can enhance authenticity and trust in branding.
Nostalgic & Retro-Inspired Hues: Tapping into Emotional Connection
Vintage colours are making a comeback, with soft lavenders, dusty peaches, and faded teals bringing a sense of nostalgia and comfort to visual branding. These hues resonate with audiences looking for familiarity, making them great for brands targeting Millennials and Gen Z through storytelling. Ways to apply this trend to social content could be:
- Apply retro filters and muted tones for Instagram carousels and storytelling posts.
- Combine vintage-inspired pastels with modern fonts for an updated but sentimental aesthetic.
- Leverage this palette in product launches that highlight heritage, craftsmanship, or timelessness.
Dark & Moody Colours: Creating Depth and Drama
Pinterest’s 2025 report also highlights deep purples, charcoal greys, and burgundy reds, which add sophistication, contrast, and a sense of mystery to design. These colours work well for brands looking to evoke luxury, exclusivity, or boldness in their messaging. Examples of how to successfully incorporate them could be:
- Pair dark, rich colours with metallic or neon accents for a striking contrast in luxury branding.
- Use deep, moody tones in Instagram Stories and promotional graphics to stand out in bright feeds.
- Create a premium feel by incorporating these colours in brand visuals for high-end products or services.
Remember that trending colours for 2025 are a reflection of shifting consumer preferences, and for brands leveraging social media marketing, understanding these colour trends is essential for crafting B2C content that resonates with audiences and stands out. By integrating these colour trends into branding, ads, and content creation, marketers can create a visually appealing and strategically effective social media presence. Let us know whether you want to attract engagement with bold contrasts, build trust with earthy tones, or evoke nostalgia through vintage hues, and we will be happy to offer plenty of creative inspiration.