February 3, 2026
Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler.
In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect — all in one place.
What is the Pinterest Media Planner?
The Media Planner sits directly inside Pinterest Ads Manager and gives you a top-level overview of your campaigns. You can see targeting notes, estimated performance, and how each campaign is shaping up, without jumping between tools or spreadsheets.
You can also drill down into individual ad sets within each campaign. If you’ve ever used Meta’s Ad Manager, the setup will feel pretty familiar — just a lot more streamlined.
Pinterest describes it as a way to plan awareness and discovery campaigns without the usual admin headache. Everything lives in one dashboard, making it easier to stay organised and up to date.
What can it actually do?
The Media Planner focuses on three main areas:
Explore audiences
You can find and size up high-value audiences based on demographics, interests, and keyword behaviour. Pinterest also shares insights to help you understand who’s most likely to engage with your ads.
Estimate opportunities
Before spending a penny, you can see estimated results for your budget. This includes impressions, reach, frequency and CPM for awareness campaigns, as well as clicks and CPC for consideration campaigns. You can even break this down by country.
Model different scenarios
Want to test different budgets, dates, audiences or formats? The Media Planner lets you compare projections so you can choose the setup that best matches your goals.
Overall, it’s a much more joined-up way to plan campaigns and keep track of performance, all from one central place.
Why Pinterest is worth a closer look
More people than ever are using Pinterest to discover and shop for products. The platform hit 600 million monthly active users last year, and with new AI-powered discovery tools, users are finding relevant products faster and more easily.
That means a huge audience browsing with intent — which could be a great opportunity for brands that want to get in front of people at the inspiration stage.
It’s also worth checking out Pinterest Trends to see what’s popular in your niche and how users are engaging with content like yours.
How to find the Media Planner
You’ll find the new Media Planner in Pinterest Ads Manager. Just head to the top-left menu and look under “Manage Campaigns.”
If you’re curious about whether Pinterest advertising could work for your business — or want help setting up campaigns that actually perform, chat with our team to find out more and see how we can help.