“From concept to execution, the command centre that immediate future (IF) set up to disrupt our competition at Sibos was expertly managed and significantly increased awareness of our new risk solution in the market. IF’s careful planning, content creation, content mapping to key topics and coordination with the our team on the ground meant and locally meant that Thomson Reuters expertise and proposition were seeded into the conversation in a way that guaranteed share of voice whilst adding real value to attendees and people following the conference on social.”

“We had never taken an integrated style to our social media before, so it was great to have the team steer us in the right direction and give their valuable experience for this important project.  We saw some impressive results from the campaign, so it certainly has been well received by our management team.  I have no hesitation in using Immediate Future for any future campaigns and have recommended to my management team that we approach all our future campaigns in this manner. “

“This whole programme is based on real, and often live data. It has increased the accuracy of our social campaigns, allowed us to focus on content that works hard for us and on groups and discussions that create the right quality of leads. The result is that the campaign gets better and better: meeting our buyers’ needs and delivering IBM a rich source of leads.”